The May 2013 issue of Vogue has gone all out to showcase the fashions of the Roaring Twenties featured in the new movie of F. Scott Fitzgerald’s novel “The Great Gatsby”. To show the ethereal beauty of Miuccia Prada’s costumes to the best advantage, Vogue set designer Mary Howard chose a soft blue Oushak rug and beige silk drapes to bring out the splendor of Carey Mulligan’s Prada and Chanel costumes. The Vogue Great Gatsby issue is well timed to take advantage of buzz created by the May 10 release of the Baz Luhrmann directed 3D movie starring Leonardo DiCaprio, Carey Mulligan, Tobey Maguire and Joel Edgerton with Jay-Z providing the soundtrack. If you haven’t yet caught the “The Great Gatsby” fever, you will soon have plenty of opportunity to do so.
Even though the movie’s set designer Catherine Martin used Art Deco style rugs for the movie sets, Vogue took a different approach for their photo shoot sets by creating a contemporary backdrop with blue Oushak rugs. This makes the costumes more alluring to today’s customers.
Carey Mulligan revels on a French chair covered in blue and beige silk damask anchored on a blue oushak rug with a backdrop of beige silk drapes. The glittering Miu Miu dress is embroidered with Swarovski elements. Photographer: Mario Testino, Fashion Editor: Grace Coddington, Set Design: Mary Howard. Photo: Vogue.
Anatolia BC Oushak Rug has a cream border and a watery blue field shades in soft sea blue and sea green and accented with dark blue, yellowish-green and white. The overall impression is of a Monet painting.. Rug Design © Asmara, Inc.
Carey Mulligan in a magnificent Chanel Haute Couture chiffon, feather, and tulle dress on a romantic set defined by a blue oushak rug, brown Art Deco table, blue Art Deco vase and arched windows. Carey’s twenties headband is from New York Vintage. Photographer: Mario Testino, Fashion Editor: Grace Coddington, Set Design: Mary Howard. Photo: Vogue.
Luhrmann’s wife, costume designer Catherine Martin won an Oscar for her work on Moulin Rouge! For the Greaty Gatsby she asked Miuccia Prada to design more than 40 dresses, including Carey Mulligan’s shimmering chandelier frock made of crystal drops connected by a net of metal rings, inspired by a look from Prada’s spring 2010 collection. So far Prada has published sketches for 4 of the 40 dresses.
Prada Knee-length dress in watery blue tulle lined in matching silk cady. Photo: Prada
Lycia BB Oushak Rug has a blue border and a blue field in many shades of sea blue and sea green accented with dark blue, yellowish-green and white. The overall impression is of a Monet painting. Rug Design © Asmara, Inc.
Anatolia BC Oushak Rug full rug view. Cream border and sea blue field with accents of sea green and dark blue. Rug Design © Asmara, Inc.
Radzmire dress with bustier embroidered with pearls, stones and sequin fringes. Inspired by a revisited silhouette of the 1920s, it is made contemporary by the use of modern fabrics and embroideries of the 1950s. Photo: Prada
Thera Oushak Rug with a sea blue-green background and white accents. Rug Design © Asmara, Inc.
An orange organza dress, covered with plastic, scale-like, sequin embroidery, inspired by Prada’s autumn/winter 2011-12 show.
Saffron Savonnerie Oriental Rug has many shades of gold, white, yellow-green and soft coral. Rug Design © Asmara, Inc.
Catherine Martin describes the feeling she and Prada tried to evoke in the costumes of “The Great Gatesby”:
“The fashions of the time saw the development of a dichotomy between those who aspired to the privileged, Ivy League look of wealthy Long Island and those who were aspiring to European glamour, sophistication and decadence. Our collaborations with Prada reflect the collision of these two aesthetics.”
Vogue’s photo shoot is more clearly aimed at promoting the dresses of Prada and Chanel so they chose to give them a background that would be more contemporary for which the look of watery blue oushak rugs was more appropriate.